Check out this article from The New York Times. It talks about the overall box office picture so far in 2006 and how receipts have stayed solid this year. What it really shows, though, is how the blockbusters aren't the ones saving the day. A number of big films with heavy promotional and marketing efforts… Continue reading Smaller movies saving Hollywood’s 2006
Warner Bros. lined up 10 domestic promotional partners for Happy Feet, including cable companyÂ Comcast and Roche, makers of the flu drug Tamiflu. Not everyone is thrilled at that last one since they say it could weaken the nation's defense against an avian flu outbreak, one that Tamiflu is supposed to be a key weapon… Continue reading Happy Feet’s promotional partnerships
A select group of subscribers to The New Yorker got, as a bonus to everything else, a free DVD copy of Al Gore's documentary An Inconvenient Truth. There's no official word on how many copies were actually sent out but it's estimated at about 1,500.
Anne Thompson at the Risky Biz Blog has a look at the Touristas campaign from Fox Atomic. The division is headed by the same guy who headed-up the Blair Witch Project campaign and is seeding YouTube with corny filmstrip-style travel advisories like the one she includes here. Thompson also points out how similar the Touristas… Continue reading Touristas’ YouTube strategy