News from AOL

Hot on the heels of Jon Miller was out at AOL and had been replaced by Randy Falco comes this report from TechCrunch that Jason Calacanis has resigned from AOL. I'm not going to speculate on this since Tom and I both work(ed) for Jason at Weblogs, Inc, but if this is true, then wow.… Continue reading News from AOL

iMediaConnection, Movie Marketing

iMediaConnection – Movie Marketing and Brand Consistency

One of my biggest pet peeves when it comes to a movie's marketing campaign is a lack of consistency. There's nothing that bothers me more than a campaign where all the elements don't combine into one unified message and theme. Often a trailer and poster will present one view of a movie, only to have… Continue reading iMediaConnection – Movie Marketing and Brand Consistency