Unfortunately, neither Tom or I were able to make it, due to prior commitments, to the Second Life launch of crayon, the new agency founded by Joe Jaffe, Shel Holtz, Neville Hobson and CC Chapman. But that doesn’t mean others weren’t there. From the reports that Neville and Joe have put up it was quite an event.

Thankfully these guys are as good at promoting themselves through new media as they will be at promoting their clients through new media. They’ve setup an agency blog and a Flickr set documenting the launch event. They even announced the creation of crayon in a very new media friendly press release that’s complete with links, pictures to download and other goodies that make blogging the release that much easier.

The emphasis of crayon is on conversation, the reality that marketing is no longer a one way street.