In this story on corporate mergers and other deals, the New York Times did something rather remarkable. They embedded a YouTube video within the online story.
I have to say my first reaction to this was, “Wow!” It’s so odd – but great – to see a mainstream outlet embrace the same tools and toys that the online community is already using like this. This is just the kind of added value that can be created for readers of the online version of the paper and begin to drive visitors.
[Hat tip to Rex Sorgatz]