- Bill Green at MakeTheLogoBigger compares the lame online efforts behind Click to the more savvy efforts for Snakes on a Plane and Clerks II.
- Speaking of that Clerks II online marketing, Scott Baradell examines said efforts and labels them “good”
- Eric Kintz uses the personality types from Malcolm Gladwell’s book “The Tipping Point” and applies them to the new generation of marketing bloggers. Mack Collier gets labeled a Maven, a description I completely agree with.
- Chris Faile goes on a righteous rant about the second-class citizen status online writers are often given by movie studios.