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Odds & Ends: 7/6/06

Bill Green at MakeTheLogoBigger compares the lame online efforts behind Click to the more savvy efforts for Snakes on a Plane and Clerks II. Speaking of that Clerks II online marketing, Scott Baradell examines said efforts and labels them “good” Eric Kintz uses the personality types from Malcolm Gladwell’s book “The Tipping Point” and applies … Continue reading

Movie Marketing Madness: Pirates of the Caribbean – Dead Man’s Chest

I’ve stated multiple times, both on and off line, that I enjoyed Pirates of the Caribbean: Curse of the Black Pearl more than I thought I would on really any level. A movie based on a Disneyland ride like that should not have been any good. The performances of all involved (OK, most involved) really … Continue reading

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