iMediaConnection, Movie Marketing

iMediaConnection – Movie Marketing and Website Goals

Since I spend nearly my entire day online, either reading, working or just watching a guy dive through a urinal trough at a ballpark, websites interest me. Some are good, some are bad, some are just boring. But it seems like a lot of site creators aren’t asking themselves a couple of simple but very key questions, like, “What is the goal of the website, and how will customers interact with it?” This is especially important when you have as engaged and passionate a fanbase as the movie industry does.

First let’s look at some standard sections of a movie website and what kind of information can be found in each one. Keep in mind that this hasn’t changed much at all in the two years I’ve been reviewing them. There are some deviations, but they’re few and far between.

Source: Movie Sites: Hub or Hodgepodge?

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