Movie studios have finally begun experimenting with promotional partners and tie-ins for the video-on-demand presentation of the films. As VOD increases to gain market penetration studios are seeing this as yet another way they – and their marketing partners – can reach people in their homes. Marketers have been quick to express interest but slow to actually sign on to any partnerships in this area, despite assurances from studio execs that this is a very measurable medium. They know exactly who and how many people requested the movie through VOD. Traditionally VOD movies haven’t gotten much attention because they hit there a month or more after the DVD release. But that could change if, as some suggest, they focus on products that are home-oriented like pizza delivery and things like that.

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