I’ve been asked by iMediaConnection to author a series of short articles on movie marketing and how marketers can and should be utilizing interactive technologies. Before I get into that, though, a brief introduction of myself. I’ve been writing a column, and then a blog, called “Movie Marketing Madness”, which is one of only two blogs or sites on the net devoted solely to movie marketing campaigns. In addition to my PR/marketing education and experience, I’m also an avid movie fan, so Movie Marketing Madness is a mashup of two of my biggest passions and interests.
One of the biggest issues I’ve been focusing on in the last year is how movie studios can or have (or have not) optimally leveraged new media opportunities like blogs, podcasts and RSS. If you’re not using these techniques, you are missing a vital opportunity to stay in touch with your audience, as well as a vast resource of useful consumer research and feedback. In this series of articles, I’m going to tackle one topic at a time and try to explain how these technologies can best be used by movie studios and their marketing agents to both monitor and have a voice in the conversations going on about their products.