Link: PR blogs need to dig deeper than mainstream headlines – PRWeek US.

Keith O’Brien hits another home-run as he points out that blogging isn’t about shouting from the rooftops every time you put a new post up.  It’s about doing good work, in an authentic voice, that adds something to the conversation.  Check out this quote:

But there is one problem PR leaders have: they can never really talk about the good stuff – like clients. Or they can only do so in the safest, most managed terms. That is entirely understandable. But it places extra demands on the blogger to ask, “How can I express something truly meaningful about our industry?”

Any company that has clients and also tries blogging will hit a few potholes in terms of posting something they ought not to about said clients.  It’s part of the growing pains.  But keeping the idea of adding value in mind is important and could – and should – be the deciding factor as to whether something gets blogged or not.