(Note: Try to stay focuesed and not fade out while thinking about beer on a Friday. Thanks.)
Beer maker Guinness has launched a blog which according to Adrants is written by the marketing team at the company. It doesn’t pretend to be a character blog, it’s not written in overly flowery corporate language and contains good information that builds off other work such as the company’s ads. In other words it’s great and contains a lot of credibility. Way to go Guinness.