Quick Takes: 9/9/05

  • I’m not surprised at all that most companies don’t have policies for employee blogging.  I think they not only need to develop some on blogs that touch on them or their policies but also other non-related blogs their employees are writing for.
  • With the rise of RSS landing pages are going to become more and more important in terms of not only branding but also advertising.  The concept of the front-page being the main point of entry and therefore being most expensive for advertisers needs to be thrown out the window.
  • Should PR practitioners be the “Chief Integrity Officer” for a company? (Yes, they should)
  • Anyone who’s heard about the “long tail” but been unsure what it means, Chris Anderson put up a quick and handy refresher/introduction to the concept.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.