Quick Takes: 6/22/05

  • Is the press release dead?: No, but it is on life-support. In an age of communication directly with the consumer – be they individuals or companies – feeling the need to go through established media should be lessened. Media are looking for stories that will be of interest to current/new readers/viewers. If you have an effective communications tool that bypasses the gatekeepers (blogs,RSS etc) you don’t need to worry about how many times your press release was picked up.
  • Marketers make a stand for marketing!: How does your company define the differences between advertising, marketing and public relations?
  • PRSA goes RSS. Improvements needed 🙂: Cool. Now all they need to do is take Constantin’s suggestions as well as but general information out there for those not looking for media-centric information.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.