Selling The Longest Yard

You can read my full recap of the marketing for The Longest Yard at Film Threat.

Once again, Sandler mugs for the camera and acts like an ass, this time in a remake of the iconic Burt Reynolds film “The Longest Yard.” Apparently studio executives weren’t aware it had already been remade, if in loose fashion as “Necessary Roughness.”

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.

1 comment

Comments are closed.