You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat.

Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel trilogy. The first two movies (which I have to admit here that I actually like) were the setup for not just the third and final act but also were trial runs for marketing strategies. In fact, it could be argued, that the marketing for the Special Editions was a warm-up lap for the Prequels. Everybody remember how many potato chip bags and such had Star Wars tie-ins in for the SE’s?