Newspaper Movie Advertising

Will Box-Office Blues Put Newspapers in Red? – New York Times

It seems that newspapers may be feeling the same financial pinch from decreased theatrical box-office figures that studios are.

Some interesting numbers in the article:

2004 advertising budgets equaled $3.9 billion.
Web advertising accounts for just 2.2% of ad budgets in 2004.
Newspaper advertising made up 30.7% of the 2004 budget.
Movie ads accounted for 14.2% of national ad revenue in 2004, up from 8.2% in 1995.

So that leaves 67.1 of 2004’s media buys going to a mix of television and, presumably, trailers, and the official websites. But if newspaper readership is going down then how will studios redistribute that money? Or will they continue to hitch their wagons to newspapers, via mutual marketing initiatives with the publications?

We’ll have to wait and see.