You can read my full recap of the marketing campaign for House of Wax at FilmThreat

“House of Wax” is the latest in a trend – that’s been going on forever it seems – that basically follows the following formula. 

1. Take existing classic horror property. 
2. Plug in hot young stars with perfect skin who are just waiting for Brad Pitt and Angelina Jolie to hit 50 and vacate the covers of People, Us, Us People, People Weekly, Us Monthly, Star People and the 7,582 other celebrity gossip magazines. 
3. Actively ignore any and all original ideas.