Movie Marketing

Set this mutha' off!!!

In part 26 of my 56 part series of vastly underappreciated movies series I would like to mention BOOMERANG. Even though this movie was part of Eddie Murphy's Mr. Toad's Wild Ride into Nadir Land it deserves to be recognized. Chris Rock was great as Bony-T, David-Allen Grier was fabulous as Marcus' best friend and… Continue reading Set this mutha' off!!!

Movie Marketing Madness

Movie Marketing Madness: House of Wax

You know, half of the fun of writing this column is had when there are worthy movies out there that I genuinely want to help spread the word about. Off The Map and Sideways are two that I really wanted to tell people about. So much of their marketing success comes from word-of-mouth and I… Continue reading Movie Marketing Madness: House of Wax