Superhero Hype! – The latest superhero movie news and rumors

Warner Bros. is cross-promoting the upcoming Batman Begins by placing ads for it in their Matrix Online game. So much is made of companies buying rights to advertise in platform-based games, this is a great way to use intracompany relationships to their benefit.

Theoretically they could even change the ads as time goes on. After Batman Begins has come and gone they could change this to a Superman Returns ad and so on and so forth.