JoBlo.com Movie News: Smith one-sheet
Just as Warner did with the Miss Congeniality posters and Dimension did with Sin City, Fox now forgoes all claims to originality and simply combines/alters the teaser images into a final theatrical poster.
I understand that getting big stars to pose for promotional images can be tough. They work hard and this doesn’t really fall into the category of “acting”, but come on. There has to be some expectation on the part of the studio that stars will cooperate in creating a well rounded marketing campaign. It’s no wonder marketing costs are going down – stars are sitting for fewer and fewer photo shoots so photographers don’t have to be paid. Neither do make-up, lighting or marketing personnel to oversee the shoot.
There’s a longer rant I may come back to later on this but suffice it to say I’m really tired of images recycled time and time again.