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Blogging Movie Marketing

Warner Brothers Sponsors Podcaster

Warner Bros. – more accurately their Reprise Records subsidiary – are sponsoring a podcast dealing with music and entertainment. This story doesn’t have to do with movies but the possibility of this practice moving into movie-related podcasts is of course right around the corner.

Podcasting is an as-yet untapped market for both advertisers as well as those will to accept dollars from those advertisers. I give it two months (probably will be far less) before someone applies this precedent to movies.