Hollywood Reporter on Lower Marketing Costs

Martin Grove writes about the news last week of marketing costs for movies going down and does not see this as a positive thing at all.

His main point is that by lowering marketing costs studios are effectivly guarenteeing themselves lower domestic box-office returns and putting more of their eggs in the baskets of international box-office and DVD grosses.

It’s an interesting read. I think I took a more glass-is-half-full approach when I wrote about this last week. There are too many choice quotes for me to pick out just one so click over and check it out.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.