Selling Resident Evil: Apocalypse

You can read my full recap of the marketing of Resident Evil: Apocalypse at Film Threat.

So I am only passingly familiar with the “Resident Evil” franchise. I kind of know it’s a game or series of games in the “Tomb Raider” mold, with one badass chick fighting all sorts of demony types (a genre which reached its pinnacle with “Buffy, the Vampire Slayer”, a show which ironically spawned what I understand to be mediocre video games).

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.