Selling I, Robot

You can read my full recap of the marketing campaign for I, Robot at FilmThreat.

In “I, Robot”, Will Smith plays Del Spooner, a robot-phobic detective assigned to investigate how a robot may have violated the three laws inherent in its programming and murdered a human being. Based on the Isaac Asimov novel, this is sure to be a deep, penetrating voyage into the human mind and the world that it creates. With lots of explosions and car chases, which I’m sure was the point of Asimov’s novel.


By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.