You can read my full recap of the marketing for Spider-Man 2 at Film Threat.

Trying hard to not get bogged down in hyperbole, “Spider-Man 2” is probably being looked at as the key to the summer movie season. Sure, we had the return of a familiar ogre (actually two if you count Vin Deisel), the third year at Hogwarts and a special-effects disaster of a movie (sorry, that should have been “disaster movie”), but this is the tent-pole for the industry. If “Spider-Man 2” can recreate the numbers and excitement of 2002’s Spider-Man, then Sony and Hollywood as a whole will be happy.