I was asked, via the Comments utility, what I would do if I were confronted with a situation wherein I had problems with “My Big Fat Independent Movie”‘s marketing campaign. This is a legitimate issue, since MBFIM was produced by Chris Gore, who runs FilmThreat, which hosts my Movie Marketing Madness column.
To respond to this, I believe I would have to be fair to my journalistic ethics and give my true opinion of the movie. My editor at FilmThreat, Eric, has never had a problem with anything I’ve written and I don’t expect he or anyone else would over this. FilmThreat, from the time I’ve spent there, has been a source of open discussion.
In all honesty, I had forgotten about this flick and this isn’t a movie I would likely pick for my MMM column since I am focusing more on the big-studio releases.
I do have this blog as an alternative publishing source, so that would provide me with some recourse to expressing my opinion, but I don’t see this becoming an issue.
Check out this story from Poynter.org for a similar situation/outcome.
Hope this address the issue in a satisfactory way.