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Warner Bros.

This tag is associated with 11 posts

MMM Flashback Friday: The Maltese Falcon

To celebrate the movie’s 75th anniversary, The Maltese Falcon is coming to over 650 theaters across the country over the next few days. So it’s a perfect time to look back on how the movie was sold upon its initial release. Based on the Dashiell Hammett novel, the movie stars Humphrey Bogart as Hammett’s frequent … Continue reading

Movie Marketing Madness: How To Be Single

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The important role a mentor can play in someone’s life can’t be overstated. Sometimes that’s professionally, as someone more experienced helps a younger, greener person not only navigate the tricky world of corporate politics but also … Continue reading

New Kik and Instagram Features Attract Studio Ad Dollars

Messaging app Kik recently announced the launch of branded GIFs that are available through the app’s emoji/GIF keyboard and easily discoverable by users. Among the launch partners is Paramount Pictures, who have offered a bunch of Zoolander 2 GIFs for people to include in their messages to friends. Instagam is looking for more ad dollars … Continue reading

Movie Marketing Madness: In The Heart of The Sea

“Inspired by a true story” is a pretty common thing to see in books, movies and other media. Real life is not only a rich vein of potential stories but these are often more compelling than the fiction that is either told or adapted. Plus these come with that added drama that this *really* happened … Continue reading

Movie Marketing Madness: Creed

The Rocky movies are part of the American mythos and, in fact, do a lot to reflect that mythos back to the audience. The original movie was all about a guy who worked hard, put in his time and rose from the rundown streets of Philadelphia to be a champion, the ultimate “pull yourself up … Continue reading

Movie Marketing Madness: Our Brand Is Crisis

We’re hip deep in the Presidential race right now and there’s still over a year before the actual election. Which means that what’s going on right now isn’t so much “politics” as it is “political messaging.” We’re being spun, advertised to and so on. It’s a battle of sound bites and attacks, with little substantive … Continue reading

Creed Comes Out Swinging as First Promoted Moment

When Twitter launched Moments a couple weeks ago they announced that while advertising wasn’t a part of the news curation product it would be coming soon. And everyone speculated – myself included – that movie studios would be among the first adopters of the new ad unit. Well…we were right. Promoted Moments has been introduced … Continue reading

Movie Marketing Madness: Pan

The Peter Pan story is kind of frightening, when you think about it. A group of kids are left on their own to defend their land and possessions – even their lives – against a group of pirates who obviously have no problem straight-up murdering them. And in the middle of that a girl and … Continue reading

Movie Marketing Madness: The Intern

“Late life reinvention” is a pretty common movie trope. It’s a subset of the fish-out-of water idea along with “Adult returns to their childhood home town and rediscovers her/himself” and other story outlines that allow for an easy character arc. The LLR framework allows for the storyteller to put an older character who otherwise should … Continue reading

Movie Marketing Madness: Black Mass

We do love our bad guys, don’t we? Pop culture is littered with them right now as TV shows, movies, books and comics all focus on the villains, often to tell their origin stories or in some way present them as characters that, if not sympathetic are at least relatable. There’s something about the current … Continue reading

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