Warner Bros.

This tag is associated with 4 posts

Movie Marketing Madness: Pan

The Peter Pan story is kind of frightening, when you think about it. A group of kids are left on their own to defend their land and possessions – even their lives – against a group of pirates who obviously have no problem straight-up murdering them. And in the middle of that a girl and … Continue reading

Movie Marketing Madness: The Intern

“Late life reinvention” is a pretty common movie trope. It’s a subset of the fish-out-of water idea along with “Adult returns to their childhood home town and rediscovers her/himself” and other story outlines that allow for an easy character arc. The LLR framework allows for the storyteller to put an older character who otherwise should … Continue reading

Movie Marketing Madness: Black Mass

We do love our bad guys, don’t we? Pop culture is littered with them right now as TV shows, movies, books and comics all focus on the villains, often to tell their origin stories or in some way present them as characters that, if not sympathetic are at least relatable. There’s something about the current … Continue reading

Studios Have Spent Over $1b on TV This Year

That’s according to this MediaPost story, which says this year’s spending of $1.07b is actually up slightly from last year’s $1.04b expenditure. There are some standout stats from the story, including that Warner Bros. spent $36m on TV ads for San Andreas, which has a domestic box office take to date of $154m (one third … Continue reading

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