Last night the New England Patriots wound up beating the Atlanta Falcons in Super Bowl 51, a game that apparently (I didn't watch it) was tightly contested and ended up being a massive come-from-behind victory for the Patriots. As always the commercials were a huge part of the broadcast, as was Lady Gaga's incredible halftime … Continue reading Super Bowl 51 Movie Trailers Roundup
Hollywood Directors and Super Bowl Spots
My new post on The Drum looks at some of the tops top Hollywood directors have helmed commercials set to air during the biggest TV event of the year, the Super Bowl: One of the big stories already surrounding this year’s broadcast is that The Coen Brothers are directing their first TV commercial. If you … Continue reading Hollywood Directors and Super Bowl Spots
Super Bowl ads will be hashtagged within an inch of their lives
I'm old enough to remember when like 10% or so of Super Bowl ads even had a URL, much less a freaking hashtag. And the URL strategy was - and is - much more sustainable than a hashtag, which isn't necessarily unique, can be hijacked by anyone and has all sorts of other problems. But, … Continue reading Super Bowl ads will be hashtagged within an inch of their lives
More on what movies will be promoted during the Super Bowl
The list isn't huge - though a later update adds Noah to the list - since studios may be playing a longer game and looking at less expensive events later in the year. A stark change from seven or eight years ago, when it seemed a full quarter of Super Bowl ads were for movies. … Continue reading More on what movies will be promoted during the Super Bowl
NBC is ahead of the game on the 2015 Super Bowl
I've never really been one of those "It's not even Halloween, why do stores have Christmas decorations out!" kind of people. But I feel something familiar to that when I read NBC is already selling ads for the 2015 Super Bowl: The Peacock has sold a “double digit” number of ad berths for Super Bowl … Continue reading NBC is ahead of the game on the 2015 Super Bowl
Few movies to be advertised during the Super Bowl
Huh...I wonder who the few who are participating are and who the notable absences are going to be? However, Hollywood, which often uses the Super Bowl to promote upcoming blockbusters, will have a diminished presence, according to Neil Mulcahy, executive vice president of sales for Fox Sports Media Group. via Fox sells out Super Bowl … Continue reading Few movies to be advertised during the Super Bowl
Mars holds its Super Bowl ad back
Mars is bucking the trend (begun by Tom Biro and myself, in case you need a history lesson) of releasing all or part of its Super Bowl ad for M&Ms online before the game. They're counting on the spot being a surprise and "delight" to the audience and don't want to ruin said surprise. This … Continue reading Mars holds its Super Bowl ad back
Movie Marketing Madness: Cowboys and Aliens
Ever since 1991's release of Unforgiven the Western movie genre has been forever altered. All of a sudden the stakes were higher, the emotions deeper and the overall gravitas just that much greater. Eastwood's movie took a genre of film that had been a symbol for the American male ideal of stoicism and grit and … Continue reading Movie Marketing Madness: Cowboys and Aliens
Super Bowl XLV movie commercials
If you tuned in to yesterday's broadcast of Super Bowl XLV (a game won by the $#&!ing Packers of all teams) you saw commercials for some 15 upcoming movies. These ranged from family-friendly fare like Rango and Kung Fu Panda: The Kaboom of Doom to special effects driven sci-fi like Battle: Los Angeles and Transformers: … Continue reading Super Bowl XLV movie commercials
Angry Birds Rio gets Super Bowl time
I mentioned the other day that Roxio, the company behind the popular mobile game Angry Birds, was partnering with 20th Century Fox on special levels of the game to promote their upcoming animated feature Rio. The movie and its tie-in game are getting a TV commercial during this weekend's Super Bowl XLV (Hollywood Reporter, 2/1/11). … Continue reading Angry Birds Rio gets Super Bowl time
Chris Thilk 