Chris Thilk marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17

Chris Thilk Social Media

Twitter Expands Influencer Payment Program

Twitter announced today an expansion of its Amplifier Publisher Program, which allows those creating videos to opt-in to include pre-roll ads on those videos, taking a cut of the revenue generated by those ads. The program requires they sign up for Niche, a service Twitter acquired in 2015 that helps those with sizable social followings … Continue reading Twitter Expands Influencer Payment Program

Chris Thilk Content Publishing, Media, Quick Takes, Social Media

Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16

Study: More people access news via web browsers, but native-app users spend much more time reading (Nieman Lab, 7/20/16) The story here comes to exactly the right conclusion, which is that app readers are your most brand-loyal readers, the ones who have decided a specific outlet's content has value, so they spend more time with … Continue reading Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16

Chris Thilk Content Publishing, marketing, Quick Takes, Social Media

Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

As Online Video Surges, Publishers Turn to Automation (The New York Times, 7/10/16) This is so awful I barely know what to do with it. Automating content is bad enough since you lose the heart and soul of the producer, but how these companies are talking about cobbling together videos from existing wire service photos … Continue reading Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

Chris Thilk Movie Marketing

Facebook’s Video Hub Could be a Boon for Movie Studios

Facebook has announced some serious upgrades as it tries to compete more fully with YouTube in the online video market. It seems to want to do a few things: Play with video formats. We’ve already seen some of that as they push out live video in Facebook mentions and experiment with immersive video in a … Continue reading Facebook’s Video Hub Could be a Boon for Movie Studios

Chris Thilk Social Media, Work - MWW Group

NFL wants video, like Bears offensive drives, to only last 45 seconds

I'm a big fan of recurring jokes and one of my favorites revolves around hockey. See here in Chicago we have a professional hockey team but we can't watch it on local TV because the owner feels that broadcasting games would be bad for ticket sales. You can understand his argument considering that's exactly what … Continue reading NFL wants video, like Bears offensive drives, to only last 45 seconds