This tag is associated with 7 posts

Marketing Madness in 60 Seconds: 7/17/07

Advertising/Marketing People are voluntarily sharing more information than ever before even as they don’t want advertisers mining their online behavior for the purposes of serving up ads, despite research that shows ad relevance – and subsequently click rates – go up as a result. That’s an interesting paradox of the current age that’s free of … Continue reading

Marketing Madness in 60 Seconds: 6/26/09

Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren’t fully disclosed by the author. But I’m hoping that what Andy Beal says is right and that most writers won’t have to worry about it since there’s nothing wrong with what they’re doing. For those worried, a simple bit of disclosure … Continue reading

Marketing Madness in 60 Seconds: 5/1/09

Advertising/Marketing I have to love the story that ABC has some sort of super-secret metric for their advertising that proves beyond a shadow of a doubt that those ads lead directly to sales for the advertisers. Unfortunately they can’t prove it because advertisers are reluctant to share numbers on the resulting sales. Pretty sure I … Continue reading

Marketing Madness in 60 Seconds: 4/3/09

METRICS TiVo says it will accommodate advertisers looking for more of its data on who watched what sort of programming – including advertising – by doubling the amount of households whose set-top boxes are included in the sample audience. Selling ratings data is seen by TiVo as being a big source of additional revenue. PRNewswire … Continue reading

Marketing Madness in 60 Seconds: 3/27/09

Social Media: If we do decide to adopt something akin to impressions, a long-valued metric in the traditional media world, to online can we at least agree to call it something better? There’s got to be a better term out there for this concept that doesn’t come with all the fuzzy connotations this one does. … Continue reading

Marketing Madness in 60 Seconds: 3/18/09

Tools: Paul Dunay asks whether small businesses need stand-alone websites or if they can make do with Facebook profiles, especially in light of recent changes to how brands can establish a presence there. I don’t think ditching websites completely is a great idea since there are still advantages there, but it’s a conversation that’s still … Continue reading

Marketing Madness in 60 Seconds: 2/19/09

Tools: Alan Wolk writes an opinion piece for Brandweek that rightly says widgets too often resemble the old way of thinking about advertising, in that the product being marketed gets in the way of the message. The best widgets are those that are fun for the user and actually do something interesting ASIDE FROM marketing … Continue reading

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