Josh Sternberg has an interesting story at Digiday asking whether it makes sense for brands to make some sort of statement about social issues. There are two questions in play here: First, should a company have a position on these issues in the first place; Second, should that position be used as part of the … Continue reading Brands need to exercise caution when it comes to social issues
Most people don’t mind brands listening to their conversations
The majority of those responding to a recent survey by J.D. Power & Associates say they don't mind brands listening in on the social media conversations being had about those brands. The study found that most of those between 45 and 54 were aware brands were monitoring what was being said, while many young people … Continue reading Most people don’t mind brands listening to their conversations
Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer
Limited consumer engagement with brands on Facebook suggests there may be a disconnect between the reasons why consumers actually “like” a brand and the reasons brands think consumers are “liking” their page. When the CMO Council asked Facebook users in Q4 2011 about their expectations after “liking” a brand on Facebook, the top expectation (67%) … Continue reading Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer
Twitter policies making news
(Ed. Note: I wrote this, sat on it while I considered it and, while I was doing that, Biro wrote essentially the same thing for PRWeek. That's what I get for 1) Having smart friends and 2) sitting on my hinder. --Chris) Everyone's talking about corporate Twitter (and larger social networking) policies the last 24 … Continue reading Twitter policies making news
Marketing Madness in 60 Seconds: 3/5/09
Social Networks: Oodle is powering the return of classified ads to Facebook. Right now there aren't any fees to list items or do anything else on the service, but this could potentially be a powerful revenue stream for Facebook so I'd expect users to have to pony something up soon. If Twitter really does feel … Continue reading Marketing Madness in 60 Seconds: 3/5/09
Couldn’t agree more…
...with Shel Holtz when he says that large companies have every right to participate in the blogosphere discussion going on about them. Anyone who feels they shouldn't be there is, in my opinion, trying to squash that voice for a reason of their own. Participation by companies, PR agencies and other share holders in the … Continue reading Couldn’t agree more…
Quick Takes: 2/28/06
A few things that I just don't have the time to get into further but want to clear out of Bloglines: Edmunds.com, the car information site, gets into social media with the launch of CarSpace.com. Unfortuntely they get docked two points for an unoriginal title but more than make up for it with effort. Richard … Continue reading Quick Takes: 2/28/06
Guiness launches a blog
(Note: Try to stay focuesed and not fade out while thinking about beer on a Friday. Thanks.) Beer maker Guinness has launched a blog which according to Adrants is written by the marketing team at the company. It doesn't pretend to be a character blog, it's not written in overly flowery corporate language and contains … Continue reading Guiness launches a blog
Do not hire a corporate blogger
The title of this post may sound a little odd but I want it taken very literally. Companies should not hire someone from the outside to blog for them. That includes PR practictioners at outside agencies. Here's a list of reasons why: They don't know your company or its history They will leave at the … Continue reading Do not hire a corporate blogger
Quick Takes: 1/5/06
Only 4% of web users are intentionally using RSS, according to a study passed on by The Blog Herals. 31% are doing so unintentionally, usually through services like My Yahoo. Is this the key to RSS market penetration, fooling users into thinking it's as easy as it really is? Chris Anderson and Ross Mayfield have … Continue reading Quick Takes: 1/5/06