Social Media a Top Tactic Among B2B Marketers

According to a MarketingProfs study, content creation is an increasingly popular tactic among B2B marketers. The study points out a number of interesting things, including that bigger companies have more tactics in their toolbox, that more marketers use LinkedIn to distribute content and the B2B marketing budgets are expected to rise in the near future. … Continue reading Social Media a Top Tactic Among B2B Marketers

Marketing Madness in 60 Seconds: 3/16/09

B2B: Clay Parker Jones has a great post up that he says is a draft of something he's writing for work about how to leverage and utilize social media in the business-to-business world. The thing to remember is that these points are applicable to just about any industry. Just swap out the occasional word and … Continue reading Marketing Madness in 60 Seconds: 3/16/09

Marketing Madness in 60 Seconds: 2/25/09

Advertising: Google, unsurprisingly, has come out on the side of "science" in the "art vs. science" debate currently making its way through the advertising industry. The company, which of course has an enormous stake in seeing tech continue to flourish, says that networks and other automated tools can help the creatives who are actually designing … Continue reading Marketing Madness in 60 Seconds: 2/25/09

Recession-driven adjustments favor online over print

"Just over half" of B2B marketers have left their estimated budgets for 2008 alone despite fears of a recession in the U.S. economy. About 30 percent have trimmed what they were expected to spend, with most (45 percent) of those making cuts saying print budgets were getting hit the heaviest. Conversely, the 12 percent that … Continue reading Recession-driven adjustments favor online over print