The anonymous executive quoted in last week’s “Confessions of a marketer: Agency overbilling is spurring the move in-house” raised a number of interesting points and issues. While I don’t know the exact circumstances of the relationship between that company and its agency, I do have plenty of experience with that kind of mindset. For a … Continue reading The Agency/Client Relationship Depends on Communication
It’s The Clients’ Data, They Should Have It
One of the frequent points I see offered in the multiple stories over the last year about how more and more companies are taking creative and media-buying responsibilities in-house is that they want to make sure they, not an advertising or public relations agency, own the data. The company wants to make sure it has … Continue reading It’s The Clients’ Data, They Should Have It
Bringing Marketing In-House Is a Long-Term Commitment
Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of a trend as an earlier story identified the same behavior, pointing out that the moves were at least in part because specialized roles were now easier to hire people for … Continue reading Bringing Marketing In-House Is a Long-Term Commitment
Industry Moves: 5/29/09
Bladimiar Norman has joined publicity agency 42West as their new head of digital marketing and communications. Norman has previously been at Paramount Vantage, Warner Bros. Home Entertainment and Sony doing online marketing in some shape or form and will bring that expertise to the agency, which does a lot of movie marketing. Stephanie Sperber will … Continue reading Industry Moves: 5/29/09
LAOffice.com brings marketers and entertainment companies together
Brand placement agency L.A. Office has launched LAOfficeLounge.com as a social networking and online marketplace for brand marketers and entertainment producers to meet each other and find opportunities for brand placement within TV shows and movies. The site launched a little while ago and allows members to create their own profiles, blogs and more as … Continue reading LAOffice.com brings marketers and entertainment companies together
OTX partners with IPG
IPG's Emerging Media Lab has entered into a partnership with entertainment marketing research firm OTX. The deal will allow IPG to take the data on consumer behavior patterns gathered by OTX and create plans around it for its clients, putting the theoretical thinking it does in the Emerging Media Lab into practice. Part of that … Continue reading OTX partners with IPG
Crew Creative’s movie marketing competition closing soon
I mentioned when it launched that agency Crew Creative was holding a contest awarding a full movie marketing campaign to a qualifying independent filmmaker. The competition is now winding down, with Crew accepting submissions through this Friday, 4/24 and so wanted to mention it again. Here's the details: Crew Labs, a competition designed to encourage … Continue reading Crew Creative’s movie marketing competition closing soon
Industry News: Paddison signs Wingnut, Sony hires Pavlic and more
The new agency setup by Gordon Paddison, Stradella Road, has signed a deal to oversee all digital brand efforts for Wingnut Films, the production house of director Peter Jackson. While he was still at New Line Films Paddison was one of those working on the online marketing for Jackson's Lord of the Rings trilogy. Sony … Continue reading Industry News: Paddison signs Wingnut, Sony hires Pavlic and more
Industry Moves: Slobig joins MGM, CBS Film taps MPG
MGM has re-hired Justin Slobig, previously an executive on the marketing team, as the studio's new senior VP of theatrical marketing. Slobig, during his first tour of duty at MGM, was on the team handling the marketing of Die Another Day and other Bond films as well as other franchises there. The newly launched CBS … Continue reading Industry Moves: Slobig joins MGM, CBS Film taps MPG
Hill wins TRU work
Hill, Holliday, Connors, Cosmopulos has been awarded the $90 million creative account for Toys R Us. It beat out both DDB and new agency The Richards Group for the work. Incumbent agency Young & Rubicam had opted not to participate in the review. No word on when HHCC will take over the account formally but … Continue reading Hill wins TRU work
Chris Thilk 