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Blogging

This category contains 79 posts

Blogs Being Jettisoned By Media

The New York Times is shutting down its Bits blog but, as has happened a few times in the media world now, it’s not that the content or the editorial mission is going away, it’s just that it’s being absorbed into the larger Tech section coverage. This is part of a larger trend recently of … Continue reading

Blog Marketing Needs Big Picture Metrics

A new study, via eMarketer, shows that SEO professionals most highly value blog KPIs that, unsurprisingly, are most closely aligned with SEO tactics. So metrics like social shares, back links and more all rank very highly while total page views and comments are far down the list. It’s not unusual for marketers – or anyone … Continue reading

U.S. Bloggers Need Social for Traffic, At Least For Now

Some interesting stats in this new study of the habits of U.S. blog publishers. It’s almost exactly a 50/50 split in terms of those who post anywhere from weekly to several times a day and those who post less frequently, including “at irregular intervals,” which translates to “whenever the mood strikes them.” When it comes … Continue reading

Facebook Wants To Be Your Blog Platform

It’s kind of amusing to see the verbal gymnastics Facebook goes through to not use the word “blog” in their news about an update to the Notes feature that allows for long-form posts. But that’s what they are. Everyone is comparing this to Medium and there are certainly similarities, particularly in how this looks and … Continue reading

Medium Wants to be the World’s Op-Ed Page, But We’re Better Off On Our Own

The Washington Post today is talking about Medium and the disruptive role it’s trying to play in the media world, positioning the site as the go-to outlet for politicians, celebrities and others to post their op-eds. There are an increasing number of media outlets who are using Medium as their primary long-form publishing outlet. Backchannel … Continue reading

Medium Embraces Email for Distribution, But Email Is No RSS

The only way you’ve been able to read or be alerted to new posts by writers on Medium has, up until now, been on the site itself. The site – which seems to embrace how it is both a publisher and a platform at the same time it says it’s neither, really – has adopted … Continue reading

On Medium: Why Don’t I Use Medium More?

Originally published on Medium here. I’m going through one of my periods where I wonder why I don’t use various social platforms more. On that list is this one right here, Medium. So I felt it only appropriate to talk about why I don’t use it as much as I could/should and offer some thoughts … Continue reading

The only way to beat blog burnout is to keep doing it…

“Blog burnout” (or its cousin “podcast burnout”) has been a thing since about two months after blogs first came on the scene. People start a blog about a topic they feel passionate about and then find that either it wasn’t as rich a subject area as they initially thought it was going to be or … Continue reading

WordPress is just kind of great

Mullenweg has a must-read post about the valuable role WordPress – and open source software in general – plays in the world. The whole thing is great but this is the bit that stuck out at me in particular: What they miss is that WordPress isn’t a checklist of features. It’s over 29,000 plugins created … Continue reading

What blogging was

I have nothing whatsoever to add here, other than a hearty exhortation to go read this. At a recent Fellows Hour at the Berkman Center the topic was something like “Whatever happened to blogging?,” with the aim of thinking about how Berkman can take better advantage of blogging as a platform for public discussion. (Fellow … Continue reading

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