Site Blather

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More Indie Film Coverage in 2016; Here’s How to Get Involved

A while ago I came across the film Nobody Walks In L.A. The filmmaker, Jesse Shapiro, had already shot the film but was running a Kickstarter to cover the cost of licensing the music he wanted. The trailer he’d put together made it look like a nice little character piece about a guy being pulled … Continue reading

Flashback Friday Coming to MMM in 2016

One of the things I’ve always wanted to play around with as part of Movie Marketing Madness is covering how classic movies were sold to the public. Not only would it give me a chance to go back to a time before movies had websites and Instagram feeds, it would allow me to not only … Continue reading

Connect With Movie Marketing Madness Elsewhere

Now that I’ve got the actual editorial process for Movie Marketing Madness more or less down (though there’s a lot of “wow, I need to finish this column now because it’s scheduled for tomorrow so I’d better start writing” still happening) I’m ready to begin making a more concerted effort to spread the reach of … Continue reading

The Movie Marketing Madness 500

When I folded Movie Marketing Madness back at the end of 2011 the last column I wrote was for We Bought A Zoo. That was, for those of you who weren’t keeping count on your own, that was my 489th MMM column. The fact that I ended so close to a nice click of the … Continue reading

Distribution Decisions

(Trigger Warning: This is a vanity post containing high volumes of naval-gazing) Ever since I started getting serious about posting to this blog – as well as the Voce and PNConnect blogs – I’ve been struggling with a basic question: Where to post? The reality is that the old blog model of posting on a … Continue reading

Movie Marketing Madness 3.0

At the end of 2012 I shut down Movie Marketing Madness as a stand-alone website and stopped writing the columns. My rationale at the time was that doing so had become too time-consuming and there were other things – family, work etc – that needed my attention more. It wasn’t bringing in as money as … Continue reading

Letting myself off the hook

I just made a big decision and I feel as though a huge weight has been lifted off my shoulders: I gave myself permission to not write the two dozen posts I had in various stages of draft because I just wasn’t feeling them. Understand that these were all sitting there, either as ideas half-mapped … Continue reading

2013 in review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt from WordPress’ recap of my activity last year: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 13,000 times in 2013. If it were a concert at Sydney Opera House, it would … Continue reading

Owning 2013

It’s resolution time, isn’t it. That time of the year where, because of what is essentially an arbitrary turning of calendar pages we decide that this is the moment we’re all going to say “I’m going to do this/not do this/do this differently.” I get it – I always love a fresh set of downs … Continue reading

Nine years? That’s just shy of forever on the internet

Jeremy Pepper is celebrating nine years of writing on his blog and talking about how he’s seen the landscape change over those years: I’ve seen the “popular” bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never stuck out their necks on issues or … Continue reading

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