Site Blather

This category contains 325 posts

Distribution Decisions

(Trigger Warning: This is a vanity post containing high volumes of naval-gazing) Ever since I started getting serious about posting to this blog – as well as the Voce and PNConnect blogs – I’ve been struggling with a basic question: Where to post? The reality is that the old blog model of posting on a … Continue reading

Movie Marketing Madness 3.0

At the end of 2012 I shut down Movie Marketing Madness as a stand-alone website and stopped writing the columns. My rationale at the time was that doing so had become too time-consuming and there were other things – family, work etc – that needed my attention more. It wasn’t bringing in as money as … Continue reading

Letting myself off the hook

I just made a big decision and I feel as though a huge weight has been lifted off my shoulders: I gave myself permission to not write the two dozen posts I had in various stages of draft because I just wasn’t feeling them. Understand that these were all sitting there, either as ideas half-mapped … Continue reading

2013 in review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt from WordPress’ recap of my activity last year: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 13,000 times in 2013. If it were a concert at Sydney Opera House, it would … Continue reading

Owning 2013

It’s resolution time, isn’t it. That time of the year where, because of what is essentially an arbitrary turning of calendar pages we decide that this is the moment we’re all going to say “I’m going to do this/not do this/do this differently.” I get it – I always love a fresh set of downs … Continue reading

Nine years? That’s just shy of forever on the internet

Jeremy Pepper is celebrating nine years of writing on his blog and talking about how he’s seen the landscape change over those years: I’ve seen the “popular” bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never stuck out their necks on issues or … Continue reading

The End

As I announced yesterday on CT.WP, what was originally intended to be a month off for reflection has quickly turned into the decision to shut down Movie Marketing Madness. I’ve decided that my energies are best put elsewhere at this time and MMM will not be operated as an ongoing concern. Even more dramatically, I’m … Continue reading

Time Off

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Nice recommendation

That link goes to my Tribeca Future of Film Blog post on how independent filmmakers need to get out there and sell their movies themselves instead of hoping it someone magically finds an audience. Considering the piece was partly inspired by Burns’ work on promoting Nice Guy Johnny I’d say it reached the intended audience, … Continue reading

See the movie, buy the comics

My latest AdAge piece is a look at some of the tactics comics publishers use to get the people who have just seen the big-screen adventures of their superheroes, adventures that are often marketed as straight-ahead action flicks, to also buy some comics. Yes, the comics are part of the marketing campaign for those movies … Continue reading

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