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Movie Marketing Madness: Pride + Prejudice + Zombies

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. People like to think the current mashup culture is a relatively new phenomenon that can maybe be traced back to rap and hip-hop in the 80’s but that’s about as far back as it goes. This … Continue reading

Theatrical Movie Delivery Has Changed. Posters, Not So Much

When I worked at a movie theater back in the early 90’s, we always looked forward to getting a new shipment of one-sheets. Assuming they weren’t tagged to be returned to the distributor after we were done with them we could call “dibs” and buy the ones we really liked. But all of them had … Continue reading

Movie Marketing Madness: Spectre

There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser Bond is still a better time at the movies or with a movie than most other options. Not only am I just a big fan of spy stories, having grown … Continue reading

Tumblr’s Clothing Line Is A Smart Brand Extension

In the New York Times story about the new line of clothing launched by Tumblr, company spokesperson Valentine Uhovki says, ““We wanted every look to feel like a Tumblr post.” It’s hard to argue the results achieved that goal, though how much that does or doesn’t work for you will obviously vary. But their approach … Continue reading

Get Offline and Get Real

Another post from me at Voce: We at Voce have managed loads of fan events and meetups for our clients, and that’s outside of the live-event coverage where fan interaction is part of the itinerary. These kinds of meetups, which can be for a select group of influential individuals, the general public or some mixture … Continue reading

Twitter updates coming to theater pre-shows

Trending and interesting entertainment content from Twitter and Vine are about to start showing up on movie theater screens thanks to a deal between Twitter and National CineMedia, according to Variety. The deal will add a segment to NCM’s “First Look” pre-movie programming that will include curated material from Twitter and Vine, the latter being … Continue reading

Quick Takes: 6/5/13

Toad the Wet Sprocket, Sting and U2 all have new albums coming out later this year and I’m very excited about all of them, but especially Toad. An interesting look at free speech and how social network companies are trying to regulate “hate” and other distasteful speech by people while not infringing on stuff that … Continue reading

Quick Takes: 5/31/13

This piece about why niche media is important is not only spot-on but also more than a little distressing as it evaluates some recent mainstream foul-ups. But aside from that I think it exemplifies why newspapers in particular missed an opportunity back in 2003 or so to reach out to the emerging independent blogger field … Continue reading

NCM encroaches on the TV upfront

Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfront presentation to Madison Avenue. NCM Media Networks, which digitally programs ads across 18,300 movie-theater screens in the U.S., will be aiming to sell about 60 percent of its annual inventory … Continue reading

Movie Marketing Madness: Sherlock Holmes – A Game of Shadows

2009’s reimagination of Sherlock Holmes via a big-screen adaptation starring Robert Downey Jr. in the title role was something of a mixed bag for me. While I enjoyed the performance and the chemistry and banter between him and Jude Law as Dr. Watson this was certainly something far different than the Basil Rathbone classics I’d … Continue reading

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