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Movie Marketing Madness: Spectre

There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser Bond is still a better time at the movies or with a movie than most other options. Not only am I just a big fan of spy stories, having grown … Continue reading

Tumblr’s Clothing Line Is A Smart Brand Extension

In the New York Times story about the new line of clothing launched by Tumblr, company spokesperson Valentine Uhovki says, ““We wanted every look to feel like a Tumblr post.” It’s hard to argue the results achieved that goal, though how much that does or doesn’t work for you will obviously vary. But their approach … Continue reading

Get Offline and Get Real

Another post from me at Voce: We at Voce have managed loads of fan events and meetups for our clients, and that’s outside of the live-event coverage where fan interaction is part of the itinerary. These kinds of meetups, which can be for a select group of influential individuals, the general public or some mixture … Continue reading

Twitter updates coming to theater pre-shows

Trending and interesting entertainment content from Twitter and Vine are about to start showing up on movie theater screens thanks to a deal between Twitter and National CineMedia, according to Variety. The deal will add a segment to NCM’s “First Look” pre-movie programming that will include curated material from Twitter and Vine, the latter being … Continue reading

Quick Takes: 6/5/13

Toad the Wet Sprocket, Sting and U2 all have new albums coming out later this year and I’m very excited about all of them, but especially Toad. An interesting look at free speech and how social network companies are trying to regulate “hate” and other distasteful speech by people while not infringing on stuff that … Continue reading

Quick Takes: 5/31/13

This piece about why niche media is important is not only spot-on but also more than a little distressing as it evaluates some recent mainstream foul-ups. But aside from that I think it exemplifies why newspapers in particular missed an opportunity back in 2003 or so to reach out to the emerging independent blogger field … Continue reading

NCM encroaches on the TV upfront

Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfront presentation to Madison Avenue. NCM Media Networks, which digitally programs ads across 18,300 movie-theater screens in the U.S., will be aiming to sell about 60 percent of its annual inventory … Continue reading

Movie Marketing Madness: Sherlock Holmes – A Game of Shadows

2009’s reimagination of Sherlock Holmes via a big-screen adaptation starring Robert Downey Jr. in the title role was something of a mixed bag for me. While I enjoyed the performance and the chemistry and banter between him and Jude Law as Dr. Watson this was certainly something far different than the Basil Rathbone classics I’d … Continue reading

Movie Marketing Madness: The Muppets

If you ask me it doesn’t get much better than good old fashioned Vaudeville. Marx Brothers, Hope and Crosby, Burns and Allen…even one of my favorite Billy Crystal movies is Mr. Saturday Night, an homage to that era of comedy. It’s all about the writing and the timing with this sort of comedy and that’s … Continue reading

Movie Marketing Madness: Tower Heist

The last several years have left more than a few folks feeling like they’ve been willing participants in their own robberies. Money that we were assured would be available to us dried up and disappeared because of the greed and subsequent shady dealings of certain individuals who are in the financial system. Not that things … Continue reading

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