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Movie Marketing

This category contains 1349 posts

Movie Marketing Madness: Kung Fu Panda 3

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be something more than what we are now. We look up to heroes and try to emulate them, whether that’s in the realm of sports, an academic field or just within … Continue reading

Theatrical Movie Delivery Has Changed. Posters, Not So Much

When I worked at a movie theater back in the early 90’s, we always looked forward to getting a new shipment of one-sheets. Assuming they weren’t tagged to be returned to the distributor after we were done with them we could call “dibs” and buy the ones we really liked. But all of them had … Continue reading

The Mystery of Where Deadpool’s Lines Will Actually Appear

As I’ve watched the campaign for Deadpool unspool over the last couple months in particular I’ve found myself noticing that, almost more than any other super hero or similar movie, it seems to feature a lot of dialogue that’s just kind of placed randomly in trailers. Taking one example, let’s look at the shot where, … Continue reading

Movie Marketing Madness: The Finest Hours

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Duty” is a frequently misunderstood term. It’s too often used interchangeably with “responsibility” or even “burden” as a way to describe something we don’t really want to do but will grudgingly put on pants and do … Continue reading

Before The Show: Spotlight 1/23/16

Knight of Cups Hail Caesar (I would have loved it if they had played the second spot) Midnight Special Triple 9 Snowden

Catching People’s Eyes at Sundance

New from me on Voce Nation: The Sundance Film Festival is underway, bringing the filmmaking elite to the streets and theaters of Park City, UT for several days of screenings, conversations about those screenings, acquisitions negotiated in hotel suites and more. The fest is always an interesting mix of established directors and actors who are … Continue reading

After the Campaign: Spotlight

In my campaign review for Spotlight I wrote: This is a solid campaign. Not only does it, on all counts, reinforce that it’s a serious drama for an adult audience about a gripping and important issue. The spotlight, for lack of a better term, is always on the cast and story, right where it should … Continue reading

Movie Marketing Madness: Risen

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are only so many takes you can have on the story of the birth of Christ – or stories of Christ in general – without veering into offensive territory. While some of those may skirt … Continue reading

Movie Marketing Madness: The 5th Wave

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Much has been made over the last couple decades about what it says about our current society that we’ve been flooded with movies and TV shows about first vampires and then zombies. Art does, after all, … Continue reading

Movie Marketing Madness: Dirty Grandpa

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s a lot of comedy – or drama – to be mined in cross-generational stories. These kinds of situations offer plenty of opportunities for the older character to teach the younger one something valuable and the … Continue reading

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