Movie Marketing

This category contains 1280 posts

Social Engagement Isn’t a Measure of The Peanuts Movie’s Partner Success

There’s a story in Adweek about how the social marketing for The Peanuts Movie didn’t generate much in the way of engagement. Specifically, the promotions for the movie from corporate partners were all over the place but all that content on social media didn’t result in much audience engagement with the exception of things like … Continue reading

Movie Marketing Madness: Secret In Their Eyes

I can’t even imagine the pain and anguish that must happen when a parent loses a child. After I became a dad 14 years ago it became hard for me to even watch movie scenes where a child was put in jeopardy or where the parents had to deal with a child’s death. This is … Continue reading

Picking Up the Spare: Burnt, Spotlight, Spectre, The Peanuts Movie and Truth

Burnt: In what kind of felt like a bit of last-minute desperation, one final trailer was released just days before release. Unfortunately this is my favorite trailer because it takes the focus off of Cooper and really takes time to feature the supporting cast and flesh out who they are in his world. That trailer … Continue reading

Movie Marketing Madness: By The Sea

There are few films more profoundly disturbing than Who’s Afraid of Virginia Wolfe. At least to those who are married or in long-term relationships. The portrait of a marriage whose facade is beginning to crumble with disastrous, if sometimes hilarious, consequences is just rough to watch. Even putting aside Wolfe, the idea of marriages and … Continue reading

Content Marketing Should Entertain…When Appropriate

A story came out yesterday reporting on the results of a study showing that, with so much content being shared by family and friends, the best way for brands to connect and spur engagement on social media was by providing entertainment. Stop selling and informing and entertain people. There’s something to that, but as usual … Continue reading

Movie Marketing Madness: Love The Coopers

Let’s be honest with each other, alright? “Holiday” movies often fill you with dread. For every A Christmas Story there’s a Jack Frost. For every Christmas Vacation there’s…a dozen other lesser movies. There’s nothing like Christmas to bring out the cliches, the corniness, the rushed characterizations and overall lazy writing. Throw a big family into … Continue reading

After the Campaign: Spectre

In my campaign review of Spectre I wrote: I don’t think there’s anything wrong with the campaign and think it does its job well in setting up some larger mystery that’s tied to Bond’s past. And I’m a fan of how the Craig movies are all building off one another, with this potentially serving as … Continue reading

Before The Show: Spectre 11/7/15

The Hunger Games: Mockingjay: Part 2 13 Hours Secret In Their Eyes Ride Along 2 The Revenant Creed The Night Before Concussion

Movie Marketing Madness: Trumbo

There are countless stories of classic Hollywood. From the time of original silent films through the studio era, the stars were bigger than life, the movies were epics that dominated the big screen and the stories were dramatic – or hilarious – as everyone sort of invented the machinery of movie making. Not only that, … Continue reading

Movie Marketing Madness: Spotlight

Journalism is a powerful thing. That’s something we may be forgetting in the age of click-bait and investigative reporting that’s more about shocking the public with stories that focus more on the reporter than the subject. But journalism can bring down governments and other leaders. It can positively impact society in meaningful ways. It can … Continue reading

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