Movie Marketing

This category contains 1236 posts

Picking Up The Spare: The Walk, The Martian, Freeheld

The Walk: Seems the movie’s theatrical poster took some liberties with the World Trade Center’s location in New York City when it came to showing what was down there at street level. Some attendees of early screenings of the fim experienced vertigo and got some upset tummies. Don’t think they’ll be including those as pull … Continue reading

Reboots, Remakes and More…It’s all About Positioning

Vox has a handy refresher on what is – or at least should be – meant when studios assign terms like reboot, remake, reimagining and more to the movies they’re putting out. I agree with most of the definitions here and wish people would use these terms more judiciously since often it’s not the studios … Continue reading

Movie Marketing Madness: Freeheld

The last decade or so has been a rough one for people who, for reasons either religious or just ignorant, aren’t fans of societal change. We’ve seen all sorts of things that used to be kept outside of polite company come to the forefront and attitudes be at least challenged or at best changed, often … Continue reading

Movie Marketing Madness: The Walk

We all have different things that get our adrenaline pumping. I, for instance, get no kick from champagne. Mere alcohol doesn’t, you know, thrill me at all. But I get really excited as a roller coaster hits the top of the peak and the ride is suspended in zero gravity for a split second. I … Continue reading

Movie Marketing Madness: The Martian

If I were to write some lengthy treatise about how Mars has long captured the imaginations of the people of Earth I’d hardly be the first person to do so. From ancient stories to popular entertainment, Mars has always been part of our mythology because, well, it’s so red and so right there when we … Continue reading

Hollywood Has Issues With Niche Film Tracking

Here’s the key bit in this Variety story about how studios and press continue to initially undervalue and then be surprised by the success of movies like God’s Not Dead, Straight Outta Compton and more: There are issues, too, with how studios and analysts read tracking. Privately, distribution and marketing executives say that traditional tracking … Continue reading

Movie Marketing Madness: Hotel Transylvania 2

It took a long while but I finally figured out the kind of movie I don’t mind Adam Sandler in: The ones where I can’t see him. While I’ve enjoyed his turns in Punch Drunk Love and Funny People my favorite Sandler performance it turns out is in the first Hotel Transylvania. At least when … Continue reading

Studios Abandon Owned Sites In Favor of Tumblr

In content marketing circles there is a concept known as “hub and spoke” that I happen to be a big adherent of . The idea is that content originates on the “hub,” which is usually an on-domain website or corporate blog and then radiates out to the spokes, which are the managed networks like Facebook, … Continue reading

Movie Marketing Madness: The Intern

“Late life reinvention” is a pretty common movie trope. It’s a subset of the fish-out-of water idea along with “Adult returns to their childhood home town and rediscovers her/himself” and other story outlines that allow for an easy character arc. The LLR framework allows for the storyteller to put an older character who otherwise should … Continue reading

After the Campaign: Black Mass

At the end of last week’s MMM: Black Mass column I commented that the campaign seemed to show off a consistent tone of gritty violence across the campaign that echoed, at least for me, the kind of gritty crime dramas that were a staple of the 1970s. Now, having seen the movie, I think that … Continue reading

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