Movie Marketing Madness

This category contains 503 posts

Movie Marketing Madness: Pan

The Peter Pan story is kind of frightening, when you think about it. A group of kids are left on their own to defend their land and possessions – even their lives – against a group of pirates who obviously have no problem straight-up murdering them. And in the middle of that a girl and … Continue reading

Movie Marketing Madness: Freeheld

The last decade or so has been a rough one for people who, for reasons either religious or just ignorant, aren’t fans of societal change. We’ve seen all sorts of things that used to be kept outside of polite company come to the forefront and attitudes be at least challenged or at best changed, often … Continue reading

Movie Marketing Madness: The Walk

We all have different things that get our adrenaline pumping. I, for instance, get no kick from champagne. Mere alcohol doesn’t, you know, thrill me at all. But I get really excited as a roller coaster hits the top of the peak and the ride is suspended in zero gravity for a split second. I … Continue reading

Movie Marketing Madness: The Martian

If I were to write some lengthy treatise about how Mars has long captured the imaginations of the people of Earth I’d hardly be the first person to do so. From ancient stories to popular entertainment, Mars has always been part of our mythology because, well, it’s so red and so right there when we … Continue reading

Movie Marketing Madness: Hotel Transylvania 2

It took a long while but I finally figured out the kind of movie I don’t mind Adam Sandler in: The ones where I can’t see him. While I’ve enjoyed his turns in Punch Drunk Love and Funny People my favorite Sandler performance it turns out is in the first Hotel Transylvania. At least when … Continue reading

Movie Marketing Madness: The Intern

“Late life reinvention” is a pretty common movie trope. It’s a subset of the fish-out-of water idea along with “Adult returns to their childhood home town and rediscovers her/himself” and other story outlines that allow for an easy character arc. The LLR framework allows for the storyteller to put an older character who otherwise should … Continue reading

Movie Marketing Madness: Black Mass

We do love our bad guys, don’t we? Pop culture is littered with them right now as TV shows, movies, books and comics all focus on the villains, often to tell their origin stories or in some way present them as characters that, if not sympathetic are at least relatable. There’s something about the current … Continue reading

Movie Marketing Madness: Sleeping With Other People

“Men and women can’t be friends because the sex part always gets in the way.” With that line Nora Ephron, in When Harry Met Sally, launched an entire subgenre of the romantic comedy, one that was based on the idea of a man and woman trying to deny an attraction and “just be friends.” That’s … Continue reading

Movie Marketing Madness 3.0

At the end of 2012 I shut down Movie Marketing Madness as a stand-alone website and stopped writing the columns. My rationale at the time was that doing so had become too time-consuming and there were other things – family, work etc – that needed my attention more. It wasn’t bringing in as money as … Continue reading

Movie Marketing Madness: We Bought a Zoo

“Pick yourself up, dust yourself off and start all over again” is a phrase that’s familiar to most parents. It’s usually recited after a toddler falls and skins their knee or has something similarly tragic happen to them and are in need of a bit of encouragement. It’s meant to convey in simple terms the … Continue reading

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