This category contains 63 posts

Movie Marketing Madness: I Am Love

Repression is an inherent and essential component of most dramas. In order for there to be any dramatic tension created the audience has to feel the characters are holding back something they really want. Glengary Glen Ross, for example, is driven by characters who are holding in their desire to really tell their boss what … Continue reading

Movie Marketing Madness: Get Him to the Greek

Rock and roll excess is always fun to talk about. Those rock star bad boys are getting in trouble or having fingers wagged at them about their sex and drugs, even while many people aspire to be rock stars themselves and enjoy the hedonistic lifestyles they see portrayed in the media. Societies fascination with the … Continue reading

Movie Marketing Madness: MacGruber

I’m not – I repeat not – going to rehash the sordid and spotty history of film versions of skits originating on “Saturday Night Live” here. We all know the anecdotes, about how for every Blues Brothers or Wayne’s World there’s a Stuart Saves the World or It’s Pat. No, what I want to discuss … Continue reading

Movie Marketing Madness: Iron Man 2

Expectations were high in 2008 when Iron Man was about to be released. This was, many considered, a second tier comic book character who wasn’t nearly the household name that Spider-Man, Batman and Wolverine were. So a movie starring The Armored Avenger, especially one that was being eyed as the launch of a new and … Continue reading

Movie Marketing Madness: Kick-Ass

There are, as we likely all know, two levels of comic adaptations. There are super-heroes that are brought to life on the big screen with lots of special effects, costumes and a little dash of questionable casting. Then there are “the others” that are adaptations of less splashy visuals and have, in most cases, a … Continue reading

Movie Marketing Madness: Clash of the Titans

I can’t imagine I’m the only member of my generation who remembers clearly the VHS tape that contained a recorded-off-HBO version of the original Clash of the Titans, a copy that was all but unplayable after countless summers of playing it over and over again. I probably haven’t seen it in 20+ years but can … Continue reading

Movie Marketing Madness: Alice in Wonderland

There are very few films in director Tim Burton’s film history that aren’t visually striking on some level or another. Whether it’s the pastel suburbia of Edward Scissorhands, the dark palette of Batman or the dark grays of Sweeney Todd his best films always seem to thrive on being extensions of Burton’s arguably unique (and … Continue reading

Movie Marketing Madness: The Wolfman

(ed note: I should have published this last Wednesday but, between traveling and other work responsibilities, I just didn’t get to it. But considering I had it 85% done, though, I didn’t want it to go to waste and so I’m going ahead and publishing it now. –CT) You have to love a good horror … Continue reading

Movie Marketing Madness: Sherlock Holmes

“Get a new attitude and come back when you’re ready.” That phrase seems to be a favorite both of parents with children who need an attitude check (especially around this time of the year as stress levels are approaching “Chernobyl”) and movie studio execs who have been thumbing through the list of properties they own … Continue reading

Movie Marketing Madness: Avatar

How do you follow up Titanic? That’s the question that’s been on everyone’s mind for the last 12 years or so, ever since director James Cameron released what would go on to become the highest-grossing film of all time and a star-making vehicle for its two young stars. While various rumors have circulated through the … Continue reading

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