This category contains 68 posts

Movie Marketing Madness: How Do You Know

Romantic triangles always make for fun cinematic fodder. There are great opportunities in that simple premise for comedy and drama, with different films taking different percentages of those two components and fashioning them into something either wholly original or largely derivative based on the quality of the filmmakers involved. One of the best at creating … Continue reading

Movie Marketing Madness: Harry Potter and the Deathly Hallows, Part 1

Earlier this year I covered the campaign for Shrek Goes Fourth, the fourth and reportedly final chapter in that saga. The extent to which you may have bought that story depended on a number of things, I would suppose, including the extent to which you’ve felt the recent resurgence in “reboots” of classic franchises were … Continue reading

Movie Marketing Madness: The Social Network

Believe it or not – and based on the extent to which issues surrounding it are discussed both amongst friends and colleagues but also in the press – there was a time where online social networking did not exist. Back in the dark days of 1999 there were no sites where one could upload photos, … Continue reading

Movie Marketing Madness: Scott Pilgrim Vs. The World

I’m guessing that many guys in the audience – and even some of the girls – have in their past a person who they wanted to date but who was completely uninterested in them, someone who they thought was absolutely right for them but who remained unconvinced as to the utter rightness of this plan. … Continue reading

Movie Marketing Madness: Inception

We all have our own personal experiences with dreams. Some of us dream in black and white, some in full Technicolor with Dolby surround sound and eye-popping special effects. Some of our dreams are pretty boring and deal with driving to work while others meld together different areas of our life into one disorienting (especially … Continue reading

Movie Marketing Madness: I Am Love

Repression is an inherent and essential component of most dramas. In order for there to be any dramatic tension created the audience has to feel the characters are holding back something they really want. Glengary Glen Ross, for example, is driven by characters who are holding in their desire to really tell their boss what … Continue reading

Movie Marketing Madness: Get Him to the Greek

Rock and roll excess is always fun to talk about. Those rock star bad boys are getting in trouble or having fingers wagged at them about their sex and drugs, even while many people aspire to be rock stars themselves and enjoy the hedonistic lifestyles they see portrayed in the media. Societies fascination with the … Continue reading

Movie Marketing Madness: MacGruber

I’m not – I repeat not – going to rehash the sordid and spotty history of film versions of skits originating on “Saturday Night Live” here. We all know the anecdotes, about how for every Blues Brothers or Wayne’s World there’s a Stuart Saves the World or It’s Pat. No, what I want to discuss … Continue reading

Movie Marketing Madness: Iron Man 2

Expectations were high in 2008 when Iron Man was about to be released. This was, many considered, a second tier comic book character who wasn’t nearly the household name that Spider-Man, Batman and Wolverine were. So a movie starring The Armored Avenger, especially one that was being eyed as the launch of a new and … Continue reading

Movie Marketing Madness: Kick-Ass

There are, as we likely all know, two levels of comic adaptations. There are super-heroes that are brought to life on the big screen with lots of special effects, costumes and a little dash of questionable casting. Then there are “the others” that are adaptations of less splashy visuals and have, in most cases, a … Continue reading

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