This category contains 90 posts

Movie Marketing Madness: Daddy’s Home

“Family” is more of a fungible term now than it ever really has been. It can mean a mom, dad and any number of kids. It can mean a single parent with his or her kids. Basically take any combination of men, women, children and pets, mix them up, account for sexual orientation and gender … Continue reading

Movie Marketing Madness: Concussion

The NFL has had a rough couple years in terms of publicity both on- and off the field. The league has been beset by bad press, whether it’s continued coverage of life-threatening player injuries or news about players engaging in spousal abuse or other felonies, infractions which usually earn them a slap on the wrist … Continue reading

Movie Marketing Madness: The Hateful Eight

There are few directors working today who have worked in as many genres as Quentin Tarantino. He’s done straight-up crime films like Reservoir Dogs and Jackie Brown, homages to kung-fu movies like Kill Bill, late-night B-movies like Death Proof, war movies like Inglorious Basterds and westerns like Django Unchained. He’s never made any attempt to … Continue reading

Movie Marketing Madness: Joy

There’s a strong belief in America that anyone can accomplish anything. Usually this is put forward in the context bettering one’s self or rising above one’s given circumstances. We can debate how realistic that may or may not be, but there are enough stories out there about how people have either worked hard to become … Continue reading

Movie Marketing Madness: 45 Years

You accumulate a lot of baggage in a marriage. Even in a happy relationship, living with someone for an extended period of time means a lot of shared moments, some happy and some sad, and a lot of things that have been picked up along the shared road you’re traveling. In the best of circumstances … Continue reading

Movie Marketing Madness: Alvin and the Chipmunks: The Road Chip

For personal reasons I won’t go into I actually have a bit of a soft spot for the first couple Alvin and the Chipmunks movies. I know these aren’t great movies by any stretch of the imagination but if you can let go, roll with it and see it through the eyes of a younger … Continue reading

Movie Marketing Madness: Sisters

Childhood is basically the time before you are an adult and have regrets about the things you either did or didn’t do as a child. That might be an overly-pessimistic view, but hey, that’s my truth. Whether or not that applies to you and your circumstance, it’s likely universally true that at least occasionally you … Continue reading

Movie Marketing Madness: The Ridiculous 6

The great thing about movies is that there’s something for everyone. If you don’t like super hero movies, there are period character dramas that may be more to your taste. There are broad comedies if that’s your thing or subtle movies that walk the line between comedy and drama. In 2015, though, distribution has become … Continue reading

Movie Marketing Madness: The Big Short

There are always smarter people than you in the room. Always someone better informed, someone who can see the angles in a situation more clearly than you and figure a way to take advantage of those angeles. That’s not false humility or low self-esteem talking. It’s a survival mechanism. If you assume people are smarter … Continue reading

Movie Marketing Madness: In The Heart of The Sea

“Inspired by a true story” is a pretty common thing to see in books, movies and other media. Real life is not only a rich vein of potential stories but these are often more compelling than the fiction that is either told or adapted. Plus these come with that added drama that this *really* happened … Continue reading

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