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Movie Marketing Madness: Pride + Prejudice + Zombies

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. People like to think the current mashup culture is a relatively new phenomenon that can maybe be traced back to rap and hip-hop in the 80’s but that’s about as far back as it goes. This … Continue reading

Netflix and Amazon See Movies As a Means to Your Dollars

The biggest story coming out of Sundance in the last week is just how dominant both Netflix and Amazon have been in aggressively buying up movies. Sometimes the deals are just for streaming and sometimes they come with the promise to find a partner for theatrical distribution at or around the same time the movie … Continue reading

Facebook’s Only Getting Bigger

New from me on Voce Nation: It’s hard, at this point. to see where the ceiling is for Facebook. It’s becoming so big at this point only the government would be able to shut it down (you have to wonder how close we are to an anti-trust case). With usage patterns increasingly turning toward mobile-first … Continue reading

Expect the Best, Plan for the Worst When Asking for Fan-Generated Content

I’m not sure why anyone is surprised this went south so quickly. Coke recently launched a tool that gave people the ability to easily make custom GIFs using a stock of supplied images and featuring Coke branding. And of course people took that and used it to be as annoying as possible, putting the worst … Continue reading

Movie Marketing Madness: Kung Fu Panda 3

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be something more than what we are now. We look up to heroes and try to emulate them, whether that’s in the realm of sports, an academic field or just within … Continue reading

Movie Marketing Madness: The Finest Hours

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Duty” is a frequently misunderstood term. It’s too often used interchangeably with “responsibility” or even “burden” as a way to describe something we don’t really want to do but will grudgingly put on pants and do … Continue reading

Vine Defines Itself and Its Future

Everyone’s been talking today about Vine’s third birthday. The app put out a countdown of the top 10 Vines of the last year and shared some impressive numbers. What caught my eye most, though, was the wording on the new “Trends on Vine” page it launched. There it referred to itself as an “entertainment network.” … Continue reading

Movie Marketing Madness: Risen

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are only so many takes you can have on the story of the birth of Christ – or stories of Christ in general – without veering into offensive territory. While some of those may skirt … Continue reading

IndieWire and The Onion Provide a One-Two Media Punch

Yesterday the media world was rocked by two big stories that came in quick succession: Penske Media, which already owns Variety, Deadline and more entertainment sites and publications announced it was buying IndieWire, the great site that has done a ton to champion independent film and quality entertainment writing over the last two decades. And … Continue reading

Movie Marketing Madness: The 5th Wave

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Much has been made over the last couple decades about what it says about our current society that we’ve been flooded with movies and TV shows about first vampires and then zombies. Art does, after all, … Continue reading

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