One of the big themes many of the speakers and presenters at the Spredfast Summit 2015 brought up and talked about was “campaigns” and how they can be planned, executed and tracked. Everyone was talking about putting together campaign reports, bringing user-generated video and other media into campaigns, using data to plan campaigns and so on.Very few of these speakers talked about what we at Voce refer to as “core content.” This is the daily grind. The basic news beats that are, for lack of a better phrase, part of the business-as-usual content plan. The tweets about a product or service that aren’t tied to a theme or broader topic, it’s just about raising awareness of or driving conversions for the widgets, whatever they may be in your case, that need to be sold.
Source: Meshing Campaigns with Core Content « Voce Communications
Yeah! Putting the steak out before the sizzle!