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More on what movies will be promoted during the Super Bowl

The list isn’t huge – though a later update adds Noah to the list – since studios may be playing a longer game and looking at less expensive events later in the year. A stark change from seven or eight years ago, when it seemed a full quarter of Super Bowl ads were for movies.

Instead, all of the tentpoles without Super Bowl pushes will get promoted elsewhere — perhaps during the upcoming Winter Olympics, which will also attract a massive audience and cost slightly less for airtime. Or their studios will go straight to the Web with trailer launches, a move that will quickly get the ads shared to audiences via social media and prove more cost effective.

via Which Movies are In, Out of the Super Bowl | Variety.