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Online, Social Media, Television

Stop Tweeting and write something!

twitter_2176659bApparently the talent involved in the recent Television Critics Association presentations weren’t thrilled with a press corps that was sitting there on the damn Twitter all the time.

But the networks and cable channels seem to be having a very difficult time with Twitter. Why? For starters, they’re following a lot of people in the ballrooms of the Langham Hotel, where the tour is taking place. And what they’re seeing is, well, lots of snarky comments. About their shows, the actors, the executives. About what those actors and executives are saying. And what they’re wearing.

The real issue is, of course, about the lack of control that’s now available to those executives and other important people. They don’t like that all this is going out in real time and in an unfiltered way. But what they don’t understand is that this is often this is just an expression of fandom. Even if the comment itself might be a little on the snarky side, it often comes from a place of genuine enthusiasm. If someone is really down on or hostile toward something then they will generally not say anything, damning it with no comment as opposed to the sharing of a funny or mildly inappropriate moment.

Plus, the value of people putting out all these tweets far outweighs the potential downside. I follow people on Twitter whose sites I don’t subscribe to. So I’m seeing their real-time updates and hearing about shows I otherwise might not have, which is a good thing.

It’s a good article by Tim Goodman in The Hollywood Reporter and I’d encourage you to go read the whole thing as he makes a lot of good points.


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