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Archive for February 22, 2012

Ryno on The Simpsons?

Steve Sax, who retired three years after “Homer at the Bat” and did time as a financial adviser before becoming a life coach and motivational speaker, acknowledges a sizable debt to the show. (The writing staff’s early preference for second base was Chicago’s Ryne Sandberg.) “Sometimes, fans would yell, ‘Hey, how’s Homer?’” Sax told me. … Continue reading

NCM encroaches on the TV upfront

Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfront presentation to Madison Avenue. NCM Media Networks, which digitally programs ads across 18,300 movie-theater screens in the U.S., will be aiming to sell about 60 percent of its annual inventory … Continue reading

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