Archive for February 10, 2012

Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer

Limited consumer engagement with brands on Facebook suggests there may be a disconnect between the reasons why consumers actually “like” a brand and the reasons brands think consumers are “liking” their page. When the CMO Council asked Facebook users in Q4 2011 about their expectations after “liking” a brand on Facebook, the top expectation (67%) … Continue reading

Information Does Not Want To Be Free

Information content does not want to be free.  Instead, information just wants to be distributed friction-free.  Thats a big difference, and also the massive opportunity that should be at the center right now. via Information Does Not Want To Be Free. Read the whole thing as it makes a lot of sense and is a … Continue reading

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