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Misc Marketing, Voce Communications

We love it when brands fall

My latest post on Voce Nation deals with the circular cycle of criticism that brands come under whenever make some sort of mistake in their marketing or communications. Too many times programs are judged as a failure based on commentary from others in the industry without looking to see whether the “firestorm” has extended into actual consumer opinions or not.

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To be fair the same sort of echo-chamber effect is often in effect when a program goes well. I see things labeled as an “outstanding success” all the time where the metrics seem to be the amount of buzz generated when most all of that buzz has come from other marketers who are admiring how “savvy” or well-rounded some effort is.


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