Archive for February 8, 2011

New Facebook ads cross lines

There are a bunch of areas where pure-play advertising and content publishing programs are going to both be impacted by the new ad units unveiled by Facebook last week, no more so than in the “Page Post” unit. That product allows an advertiser to take a brand’s update – perhaps one that contains a link … Continue reading

Social Takes Work

The other day a ton of people were tweeting out links to an AdAge story about the “Social Bowl,” or the ancillary efforts being engaged in by marketers to amplify the reach of their Super Bowl commercials on social media channels. Doing so has the potential to bring more eyeballs to those commercials while increasing … Continue reading

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