Archive for September 2010

Movie Marketing Madness: Barry Munday

“I know what you’re asking yourself and the answer is yes. I have a nick name for my penis. Its called the Octagon, but I also nick named my testes – my left one is James Westfall and my right one is Doctor Kenneth Noisewater. You ladies play your cards right you just might get … Continue reading

Word of mouth largely offline

Here’s some numbers that back up my feeling, which I’ve had since the meme first appeared a long while ago, that the so-called “Twitter Effect” that was killing movies in 2008 was bunk. According to research (MediaPost, 9/23/10) from word-of-mouth firm Keller Fay Group, 93 percent of brand discussions happen offline. The number is lower … Continue reading

Social media for social change

Being somewhat of a realist, it’s hard to argue with any of the points Malcolm Gladwell makes in The New Yorker about the relatively weak power of social networks to activate significant social change: But how did the campaign get so many people to sign up? By not asking too much of them. That’s the … Continue reading

Movie Marketing Madness: The Social Network

Believe it or not – and based on the extent to which issues surrounding it are discussed both amongst friends and colleagues but also in the press – there was a time where online social networking did not exist. Back in the dark days of 1999 there were no sites where one could upload photos, … Continue reading

Where are the theatrical check-ins

The theatrical exhibition industry has been assaulted on every front. It gets overlooked when people focus on what impact falling home video sales are having on studio revenue numbers. It gets picked on for $5 boxes of candy. It gets the fuzzy end of the lollipop as studios speed up the release of their movies … Continue reading

Why to not divert the audience’s attention

The most precious thing your audience can give you is their time. We all only have so much of it to devote on any given day to any particular task, so much attention to give any one topic. So it’s extremely important that you use the time those people have chosen to devote to you … Continue reading

The Making of The Empire Strikes Back trailer

Yeah, it’s a trailer for a book and some people’s tolerance for this is low, but how can I pass up a chance to show off some cool Empire Strikes Back footage.

Movie Marketing Madness: Buried

Much of the time the term “desperate situation” get thrown around in relation to situations that aren’t actually all that desperate. The local fast food location being out of special sauce is not exactly something that is life or death, no matter how badly we’d been craving that hamburger. Not only is that not the … Continue reading

Movie Marketing Madness: You Again

I’ll be honest right off the bat here: The main reason I’m reviewing the campaign for this movie is that I’m absolutely thrilled to see both Sigourney Weaver and Jamie Lee Curtis in a movie together. These two comediennes are some of the most talented actors of the last 30 years and have a string … Continue reading

Movie Marketing Madness: Wall Street – Money Never Sleeps

The financial world sure has changed in the last couple of years. In case you missed it, news stories have been circulating in the last week or so that the recession which brought so much havoc to the banking world and which sent so many people out of work was the longest in U.S. history … Continue reading

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