Archive for December 3, 2009

Knowing what to measure as important as knowing how to measure

Can’t recommend highly enough the post Mike Manuel has put up on VoceNation about how to understand what’s important to measure in social media programs. For example, a lot of people tend to think hard metrics like page views, visits, subscribers, followers, fans, blah, blah, blah, *is* social media program measurement. I’ll argue it’s not … Continue reading


Yesterday I said “hashtag” when I meant to say “pound sign.” I think I need to do some reevaluating.

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