Archive for October 23, 2009

Cross-platform measurement

Online streaming of prime-time programming won’t really make its case at the big conference table for full commitment of either title selection or ad dollars until there’s a system in place to measure how a show performs on TV, on mobile devices or on computers (either streaming or downloads) until there’s a cross-platform measurement system … Continue reading

Disney teases Keychest

I’ve long held that the consumer home entertainment marketplace inevitably will wind up in a place that allows people to buy what amounts to a license for a movie, album or other content. That license would allow them to access what they’ve paid for at home, on the road, on their mobile devices or anywhere … Continue reading

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